Course Code and name

 

EKO 113 Introduction to Management

Course Type

 

Compulsory

Course Credit

 

3 0 3

ECTS Credit

 

4

Lecturer

Associate Prof. Dr. Semra Güney

Pre-requisite(s)

None

Course Length

 

1 semester ( 3 theoretical hours per week)

Course Content

Conducting business in the global economy, starting and organizing a business, managing a business, managing employees, developing marketing strategies to satisfy customers, managing accounting and financial resources

Course Objective and Fulfillments to be obtained by Students

 

At the end of the course students should be able to: describe the role of the business , identify the main forms of business , state the links between the firm and its environment , identify the part played in the business by human resources, operations, finance and marketing

References

 

1.      Halil Can, Doğan Tuncer and  Doğan Yaşar Ayhan, Genel İşletmecilik Bilgileri, Siyasal Yayınevi,  16 . Edition, 2005.

2.      Bovee C.L., Thill J.V and Mescon M.H. “Excellence in Business”,  Pearson- Prentice Hall New Jersey 2007.

  1. Ferrell O.C., Hirt Geoffrey A., Ferrell Linda  “Business: A Changing World”, 5th edition, McGraw-Hill International Edition ., 2006.

Teaching Method

Lectures

Assessment Method

1 theoretical midterm(%40) and  one theoretical final examination(%60).

Instruction Language

Turkish